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#SocialConditioning 2

The Impact of Emotions on Decision-Making

I’m currently working on a paper I have to write in my degree program and one of the articles I’m reading discusses the impact of emotions on decision-making. It’s very interesting and highlights important aspects of how the human mind works. The article is also suggestive of the implications of actions on the part of our leaders. For instance, consider the fear-based campaign Donald Trump is using to gain voter recognition in light of the below excerpt from the article I’m reading. What do you think?

“An experiment conducted in the wake of the 9/11 terrorist attacks tested whether these patterns would scale up to the population level. A nationally representative sample of US citizens read either a real news story (on the threat of anthrax) selected to elicit fear or a real news story (on celebrations of the attacks by some people in Arab countries) selected to elicit anger, and then participants were asked a series of questions about perceived risks and policy preferences (Lerner et al. 2003). Participants induced with fear perceived greater risk in the world, whereas those induced with anger perceived lower risk, for events both related and unrelated to terrorism. Participants in the anger condition also supported harsher policies against suspected terrorists than did participants
in the fear condition.”

Lerner, J. S., Li, Y., Valdesolo, P., & Kassam, K. S. (2015). Emotion and decision making. Psychology, 66.


About Daryl Horton

I'm an information and knowledge manager specializing in creating and sustaining learning organizations in a chaotic and often complex environment. I'm also an artist at heart and I do a lot of creative writing.


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